low cost paid advertising strategies for canadian businesses

 low cost paid advertising strategies for canadian businesses

Reaching new customers through paid advertising can be incredibly effective for Canadian businesses, but without a big budget, it's crucial to be strategic. Here are some low-cost paid advertising strategies you can consider:
Targeted Digital Advertising:
  • Pay-per-click (PPC) advertising: Platforms like Google Ads and Bing Ads offer granular targeting options to reach a specific audience relevant to your business. Start with a small budget and focus on high-intent keywords, optimizing your campaigns regularly for maximum efficiency.
  • Social media advertising: Facebook, Instagram, LinkedIn, and other platforms offer affordable ad options based on demographics, interests, and behaviours. Experiment with different ad formats (images, videos,

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